©2019 by Madeleine Garcia Munzer.

VIAJEROS BARCELO MICROSITE

Digital transformation of a catalogue into a microsite done while working for PRISA (Spain).

USER NEEDS AND ANALYSIS

Survey users via catalogue to define the persona, and better understand the uses of the physical catalogue. Followed up with interviews to understand user needs and aspirations, and identify the goal of the microsite.

prisa-viajerosbarcelo-sketch 2.png
Prisa-ViajerosBarcelo-wireframe.png

WIREFRAMING AND DESIGN

Several prototypes were created and tested with users to refine the information architecture, sorting of products & services and their discoverability within the microsite.