©2019 by Madeleine Garcia Munzer.

COFFEE APP

The best coffee & cafe tracker

Everyone has a preference in terms of which coffee they like, and enjoying it is like a ritual (espresso, two sugars, stirred slowly, let it cool...). Locating that perfect combination of cafe and coffee is a process full of expectations and frustrations.

PROTOTYPE

Using Marvel

Have look at the prototype

SKETCHES, TESTING AND PROTOTYPE

Defining the product

Based on the user flows and the feature prioritisation, I started some sketches and tested with potential users. More interactions were made and a high fidelity prototype was created using Sketch and Marvel

USER FLOWS AND FEATURES PRIORITISATION

Features

Sign in / Sign up

Most users are comfortable proving personal details to the app. A profile with further details has been included - this improves the credibility of the reviews

Filter

A filter with more feature has been included (e.g. brew methods, bean types, services) to improve the user journey and experience

Review / Rate

The rate and review features give greater credibility to the information provided. Two further options, 'check-in' and 'add-to-favourite', have been included to add more value

INSIGHTS AND LEARNINGS

Based on the interviews and the affinity map, two different personas were defined.

The needs and goals of the personas helped define decisions and to empathise with the user and their needs. From the research two different user flows, feature prioritisations and concept
maps were created

AFFINITY MAP

Major takeaways

Why do people go to cafes? 

The space and its ambience

The quality of the coffee

Services (e.g. wifi, food, music)

RESEARCH

- Nine 1-2-1 interview with coffee drinkers
- Competitive analysis (eight apps)

Target audience

Londoners (aged 25-45) who love to drink coffee, do it regularly and like to try different places in search of a good experience/service. 

High-level objectives

  • To design and develop an app that allow users to find easily through filters their appropriate cafe and coffee.

  • To design and develop an app that allow user to evaluate cafes and coffee through reviews.

  • To design a functional and informative architecture that addresses the needs of the coffee connoisseur