The best coffee & cafe tracker
Everyone has a preference in terms of which coffee they like, and enjoying it is like a ritual (espresso, two sugars, stirred slowly, let it cool...). Locating that perfect combination of cafe and coffee is a process full of expectations and frustrations.
SKETCHES, TESTING AND PROTOTYPE
Defining the product
Based on the user flows and the feature prioritisation, I started some sketches and tested with potential users. More interactions were made and a high fidelity prototype was created using Sketch and Marvel
USER FLOWS AND FEATURES PRIORITISATION
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Most users are comfortable proving personal details to the app. A profile with further details has been included - this improves the credibility of the reviews
A filter with more feature has been included (e.g. brew methods, bean types, services) to improve the user journey and experience
Review / Rate
The rate and review features give greater credibility to the information provided. Two further options, 'check-in' and 'add-to-favourite', have been included to add more value
INSIGHTS AND LEARNINGS
Based on the interviews and the affinity map, two different personas were defined.
The needs and goals of the personas helped define decisions and to empathise with the user and their needs. From the research two different user flows, feature prioritisations and concept
maps were created
Why do people go to cafes?
The space and its ambience
The quality of the coffee
Services (e.g. wifi, food, music)
- Nine 1-2-1 interview with coffee drinkers
- Competitive analysis (eight apps)
Londoners (aged 25-45) who love to drink coffee, do it regularly and like to try different places in search of a good experience/service.
To design and develop an app that allow users to find easily through filters their appropriate cafe and coffee.
To design and develop an app that allow user to evaluate cafes and coffee through reviews.
To design a functional and informative architecture that addresses the needs of the coffee connoisseur